Why the Ecuador shirt is hard to find in the US
Ecuador is one of the few national teams in the world dressed by a domestic brand. Marathon Sports, founded in Quito in 1981, has supplied La Tri since the mid nineties, and that is the whole explanation for why you cannot walk into an American sporting goods store and find one. There is no Nike or Adidas distribution behind it. What exists in the United States is the second hand archive, and it is deeper than most people expect.
Beating Germany, and what the 2026 shirt looks like
The 2026 collection came out in February 2026: yellow at home with a navy round collar and a red inner detail, a dark navy alternate with a polo collar and copper numbering, and a white third with a red side stripe. All three carry the motto printed high on the back, Sonar, Trascender y Hacer Historia.
They were worn through a group stage that ended with the result of Ecuador’s tournament. On 25 June 2026 at MetLife Stadium, Ecuador beat Germany 2-1, Nilson Angulo scoring on nine minutes and Gonzalo Plata on 77. Third place in group E with four points was enough to go through, and Mexico ended the run 2-0 in the round of 32 at the Azteca. It was the first time Ecuador had left a group stage since 2006.
2002 and 2006, the two shirts collectors want
The 2002 shirt marks the first World Cup in the country’s history: yellow, V collar with blue bands, applied rubber crest, blue royal panels on the shoulders. Ecuador lost to Italy and Mexico, then beat Croatia 1-0 in Yokohama on 13 June through Edison Mendez, their first World Cup win.
The 2006 shirt is the better one to own. Ecuador beat Poland 2-0 and Costa Rica 3-0, went through as runners up, and lost the round of 16 in Stuttgart to a David Beckham free kick. That remains their best World Cup finish. On the second hand market the 2006 home shirt is the one to look for, the away and third from that year rank among the worst rated in the country’s history.
What the archive costs
Prices are low compared with the big nations because demand outside Ecuador is thin. Home shirts from the 2017-18 era start around 30 dollars, the 2006-07 home sits near 60, and the ceiling across the whole archive is roughly 210. If you want a national team shirt that almost nobody else in your city owns, this is where to look.
| What | Detail | US price |
|---|---|---|
| 2026 home | Yellow, navy collar | Marathon Sports, not widely distributed in the US |
| 2017-18 home | Graded original | From about 30 USD |
| 2006-07 home | Graded original, best World Cup era | Around 60 USD |
| Archive ceiling | Rare items | Up to about 210 USD |
Related: the Colombia shirts.
Frequently asked questions
Who makes the Ecuador national team jersey?
Marathon Sports, an Ecuadorian brand founded in Quito in 1981, which has supplied the national team since the mid nineties. It is one of the few countries in world football dressed by a domestic manufacturer, which is why the shirts are hard to find through American retailers.
Did Ecuador do well at the 2026 World Cup?
They reached the round of 32. Ecuador finished third in group E with four points, after a 1-0 defeat to Ivory Coast, a goalless draw with Curacao and a 2-1 win over Germany on 25 June at MetLife Stadium. Mexico beat them 2-0 in the knockout round at the Azteca.
What is the most collectible Ecuador shirt?
The 2006 home shirt, from the team that beat Poland and Costa Rica and reached the round of 16, still their best World Cup performance. The 2002 shirt matters too as the first World Cup kit in the country’s history.
How much does a vintage Ecuador shirt cost?
Less than most national teams. Graded originals start around 30 dollars for late 2010s home shirts and the archive tops out near 210, because demand outside Ecuador is limited.