Few shirts carry as much history as Liverpool’s. The famous all-red has stayed constant, but the sponsors, makers and small design details tell the story of the club’s rise, its dominant 1980s and its modern revival. Here is a guide to the Liverpool jersey history and where to find both current and classic shirts.
Where can I buy Liverpool jerseys?
Current Liverpool kits are available through Fanatics in authentic, replica and kids versions, our recommended retailer. For the classics covered below, such as the Crown Paints and Candy shirts, specialist resellers like Classic Football Shirts are the reliable source. The gallery below shows one real shirt in stock from each era, so you can jump straight to the period you collect.
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From blue and white to all red
Liverpool did not start in red. The club wore blue and white halves in its first years after the 1892 split from Everton, switching to red shirts in 1896. The full red kit arrived much later: in November 1964 Bill Shankly sent his side out in red shirts, red shorts and red socks against Anderlecht, convinced a single block of color made his players look more imposing. Liverpool have worn all red at home ever since.
The sponsors that tell the story
Liverpool were pioneers off the pitch as well as on it. Hitachi became the club's first shirt sponsor in 1979, one of the earliest in English football. Crown Paints followed from 1982 to 1988, covering the club's most dominant years, before Candy took over from 1988 to 1992. Carlsberg then began the longest run of all, 18 years on the shirt until 2010, when Standard Chartered arrived and stayed.
The kit makers, Umbro to adidas and back
Umbro made Liverpool's kits through the first golden years, before adidas took over in 1985 and dressed the double winners of 1986. Reebok held the contract from 1996 to 2006, covering the Istanbul comeback of 2005, then adidas returned for six more seasons. Warrior arrived in 2012 on what was then a record deal for the club, folded into New Balance in 2015, and Nike took over in 2020. In 2025 the story came full circle, with adidas back for a third spell.
The Shankly tribute: Nike's 2023/24 farewell shirt
Nike's final stretch produced one shirt built for the history books. The 2023/24 home kit honored Bill Shankly's last season in charge, 50 years on: classic bright red with a white contrast collar and cuffs, echoing the side that won the 1974 FA Cup before Shankly stepped down. The shirt gained extra weight as the season unfolded, because it turned out to be Jurgen Klopp's farewell shirt too.
Back to adidas: 2025 to today
adidas opened its new spell with a range that leaned on club heritage at home and took risks elsewhere, including a sea green third shirt that brought back memories of the 2022/23 teal. The current range is stocked by Fanatics in adult and kids sizes.
Frequently asked questions
When did Liverpool start wearing all red? In November 1964, when Bill Shankly switched to red shirts, red shorts and red socks for a European tie against Anderlecht. Liverpool have worn all red at home ever since.
Who was Liverpool's first shirt sponsor? Hitachi, from 1979. Liverpool were the first top-flight English club to carry a shirt sponsor.
Which sponsor stayed on the Liverpool shirt the longest? Carlsberg, from 1992 to 2010, the longest shirt sponsorship in the club's history.
Who makes Liverpool's kits now? adidas, which returned in 2025 for its third spell after earlier runs in 1985-96 and 2006-12.
What was special about the 2023/24 home shirt? Nike designed it as a tribute to Bill Shankly's final season 50 years earlier, with a white contrast collar and cuffs, and it became Jurgen Klopp's farewell shirt.